Target Audience, Ideology and Representation.

Every magazine has a target audience, it is important that the design of the magazine appeals to the target audience. An ideology is a set of beliefs a person or group holds. The different genres of music have different ideologies, this will affect how they represent them self. The representations of people and the use of the design will reflect the ideology of the genre.

This is an example of a pop magazine front cover. The in - house style appeals to the target audience as it fits the conventions of it being pro social. Noticeably the cover is positive, it is anti - drugs and  doesn't represent anything as going against a pop convention. The cover is non violent, the image of the artist shows her smiling, this reflects the magazines positive attitude. The other picture shows 'one direction', this picture again represents them smiling, it is also used for the target audience as it attracts girls. The colours are vibrant which emphasises the target audience to be for a younger age.

The pop magazine also links in with the music, pop music is never too abrasive, swear words are unlikely and glamour is represented as being important. The font used on this cover is 'funky' this connotes the pop magazine to be fun and positive.

This is an example of a rock magazine. In contrast to the pop magazine, the design is anti social, the colours are noticeably extremely different, the scheme is very dark reflecting the red font to connote danger. The image of the popular artist 'cheryl cole', represents her as a provocative artist, which is against what she is normally presented as. The cover is very busy this could reflect an aggressive tone, that there is a lot of things going on. The usual ideology of a rock magazine is that the looks are not important, however with this design as Cheryl Cole is such a popular artist her looks are still presented, but not in a glamourous way. The font changes throughout the design, the size changes making the cover look 'harsh', the rude gesture fits into the convention of a rock design and fits well with the target audience.