Research Methods

There are four types of Research Methods I am going to look at:

Primary
Primary research is collecting primary data, this is data the researcher themselves has discovered. There are numerous ways to gain primary data, such as questionnaires, interviews, textual analyses and focus groups. These techniques can be sent out using 'survey monkey', the internet and social networking sites.

Secondary
Secondary research is collecting secondary data, this is data that already exists. Secondary data can be found from the internet, census, books and newspapers.

Quantitative
The quantitative research technique is displayed in a numerical form and can be measured. Questionnaires with a multiple choice answer are a type of quantitative research technique as the answers can be measured and then be put into a graph or scale.

Qualitative
The qualitative research technique cannot be measured, unlike quantitative research. An example of a qualitative research technique is a focus group. Data is collected by observation from the researcher.

I am going to use mainly Primary and Secondary Research. It is important that I produce questionnaires, as it is vital that I found out my target audiences pleases. A questionnaire will help me conduct my magazine, and will be able to help me make decisions easier.
Secondary Research is also important, researching present music magazines will help with the design of my magazine, it will also help me follow the conventions of a music magazine.
I may use Quantitive research when I have the results of my questionnaire, a graph will be helpful as when looking at it I can visualise the results better.