Monday, 23 April 2012

What kind of Media Institution might distribute your Media Product and why?


I have been following closely the magazine of NME, my reason for choosing this specific magazine is that I believe it attracts it's targeted audience; it features contrasting artists and is never afraid to go against conventions of 'usual' magazines. The publisher of NME is IPC Media, which is the UK's leading consumer magazine publisher that engages with 26m UK adults - almost two thirds of UK women and 42% of UK men. I would want IPC media to be the publisher of my magazine, the demographic that I have aimed at are similar to NME. I have tried to maintain many of NME's conventions, as the magazine is successful. I have also created different artistic ideas that differ from NME, which would create a gap in the market for LOUD magazine.

Who are IPC?

IPC Media
IPC logo.jpg
Parent companyTime Inc.
Founded1958
Country of originUnited Kingdom
Headquarters locationLondon
Publication typesMagazinesComic magazines(defunct)
Official websitewww.ipcmedia.com

Looking at my front cover, the chosen image is of an attractive girl who wears bright lipstick, this could appeal to the male audience as she is 'preety'. However, I believe the female audience would like this image as they can relate to the artist. The quote explains the year the artist has had, as part of the the female audience myself I feel like i would want to read further into the magazine. Stereotypically, I believe the male audience would not not be interested.
IPC Media attracts 53% of a female audience. This links in with the targeted audience of my front cover of the magazine.


What benefits would a Major Distributor bring?

A major distributor is more well known than individual distribution company. In our media exam previously we had to study the distribution of two films; one being a major successful film that had the largest distribution company, then one who had an independent company. The major distribution company had more money to spend on the product, and could publish more films in more screens. 
I put this research into the magazine industry, as IPC is well known and successful I thought that my magazine would be more of a success, it would be   more well known and more copies would be published.





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